1. Cookies Explained
A cookie is a small text file that a website saves onto the device you browse with, whether that happens to be a desktop computer, a tablet, or a phone. The technology is common right across the web because it keeps pages working as designed, makes a visit smoother for the person browsing, and gives the operator of a site useful information. Inside a typical cookie you will find three things: the domain that issued it, the length of time it lives for, and a value, normally a unique identifier generated at random.
A cookie is not a virus, and it carries no personal information such as your name or the details of your payment card. Its role is simply to let a site recall what you have done and what you have chosen for a set period, which spares you from supplying the same details again on every visit or on every page you open.
2. Our Use of Cookies
EnnisFare relies on cookies in several different ways, all of them meant to make your time in our store easier. The main reasons are set out below.
- Functionality: Certain cookies keep the basic machinery of the store running, including the shopping cart you fill, the sign-in step for account holders, and each stage of checkout. Take those cookies away and important areas of the site stop behaving properly.
- Analytics: Another set gathers anonymous figures on the way people move through our pages. Reading that information tells us which sections draw the most attention, what routes visitors follow, and where changes would give everyone a better experience.
- Preferences: A third group records choices you have already made, for instance the language you read in, the region you shop from, and how content is displayed, so nothing has to be set up again the next time you arrive.
3. Cookie Types on Our Site
Several different groups of cookies are active on ennisfare.store. Each entry in the table that follows names an individual cookie, explains what it does, and states the period for which it stays on your device.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Holds your current browsing session open as you move around | Session (cleared on browser close) |
| cart_token | Remembers what you have placed in the shopping cart from page to page | 30 days |
| auth_token | Preserves a secure signed-in state for your account | 14 days |
| _ga | Google Analytics identifier that tells one visitor apart from another | 2 years |
| _ga_* | Google Analytics cookie that carries session state forward | 2 years |
| page_views | Counts how many pages are opened in one session, for analytics | Session |
| lang_pref | Stores the language setting you selected | 1 year |
| user_prefs | Keeps your layout and display choices | 1 year |
| _fbp | Helps advertising partners judge how relevant an ad is | 90 days |
| conv_track | Records conversion events so marketing campaigns can be measured | 30 days |
Everything above belongs to one of four broad groups:
- Essential Cookies: Nothing on the site works without this group. Session, cart, and authentication cookies all sit here, and if they are blocked we cannot offer services such as holding a shopping cart or logging you in safely.
- Analytics Cookies: This group reports on usage by counting page views, noting where traffic arrives from, and totaling visitor numbers. Google Analytics processes what is gathered, and the results reach us only in aggregated, anonymous form.
- Functional Cookies: These retain decisions you have made, such as a region or a language preference, and unlock richer, more personal features. Adjustments you make to fonts, text size, and other elements you can customize may also be stored here.
- Marketing Cookies: These support advertising that matches you and your interests, and they let us gauge how well a campaign performed by recording conversions and engagement.
4. Cookies From Third Parties
Alongside the cookies we place ourselves, a number of trusted outside companies may store cookies of their own through our site. Those companies fall into the groups below.
- Analytics Providers: Tools like Google Analytics compile statistics on how the store gets used. The provider writes cookies of its own to record the way you interact with our pages, and the resulting reports guide improvements to our content and our performance.
- Payment Processors: Our payment partners may place cookies during a purchase so that transactions stay secure, fraud becomes harder to commit, and the payment choices you made can be recalled at your next checkout.
- Advertising Partners: Ad networks we work with may set cookies in order to show you advertising closer to your interests. They can also use those cookies to cap how often a single advertisement reaches you and to judge how well their campaigns performed.
Cookies belonging to other companies sit outside our control. We suggest reading the cookie and privacy policies published by each provider if you want a fuller picture of what they do.
5. Controlling Your Cookies
Accepting cookies or turning them away is your decision to make. Browsers normally arrive configured to accept them, yet those settings can be changed so that cookies are refused, or so that a warning appears before one is written to your device. The steps for the browsers most people use are set out here:
- Google Chrome: Go to Settings, open Privacy and Security, and select Cookies and other site data. The options there let you refuse cookies from other sites, refuse every cookie, or wipe cookies each time the browser is closed.
- Mozilla Firefox: In Settings, choose Privacy & Security and find Enhanced Tracking Protection. Picking Standard, Strict, or Custom there decides how cookies get treated.
- Safari: Open Preferences and switch to the Privacy tab, where you may refuse every cookie, stop tracking that follows you between sites, or use the website data screen to delete cookies left behind by particular sites.
- Microsoft Edge: From Settings, open Cookies and site permissions, then Manage and delete cookies and site data. That screen offers blocking of third-party cookies, blocking of every cookie, or clearing cookies on close.
Add-ons built specifically for cookie control are another route, as are the privacy settings offered by the operating system running on your device.
6. Effects of Turning Cookies Off
Switching cookies off, or refusing them when asked, means parts of the store may stop behaving the way they should. A few examples follow.
- Adding products to your shopping cart, or finishing an order, may fail.
- Your session may not stay signed in, so a fresh login could be needed on each visit.
- Choices you have personalized, among them language and display preferences, will go unsaved.
- Certain page elements and interactive features may fail to load or may appear incorrectly.
The store cannot run at a basic level without essential cookies. Turning off the analytics, functional, and marketing groups remains entirely up to you, though the trade-off is a browsing experience that feels less tailored and less convenient. Leaving the essential group switched on is what we advise if you want every feature of the site available to you.
7. Do Not Track Requests
A number of browsers include a Do Not Track (DNT) option, which passes a message to each site you open saying that you prefer not to be followed. EnnisFare honors that preference. Where we see DNT turned on in your browser, tracking cookies that are not essential, analytics and marketing ones included, get switched off for the rest of your session.
Bear in mind that essential cookies needed to run the site keep working even while DNT is on. They do not follow what you do on other websites, and they are needed for core services such as the shopping cart and the management of your account.
8. Updates to This Policy
This Cookie Policy may be revised when our practices shift, when the technology behind the store changes, or when the law calls for it. Every revision carries a new "Last Updated" date at the head of the page, and we invite you to look back here now and then so you stay aware of how cookies are being used.
Where a revision has a material effect on your rights or on the handling of your data, we will post a clear notice on the site or write to you by email before the new version takes effect.
9. How to Reach Us
Questions, concerns, or requests about this Cookie Policy or the cookies we use are always welcome, and our team will gladly help.
- Email: support@ennisfare.store
- Phone: (888) 641-4903
- Website: ennisfare.store
EnnisFare Inc
890 Isaac Dr, Clarksville, TN 37040, USA
Messages generally receive a reply within two business days.